Applying foundation is one thing. Applying it in such a way that it looks natural is quite another.


Many people struggle to achieve the perfect finish the way make-up artists do. That’s why we’ve put together some tips from the pros to help you look like the most flawless version of yourself. You’re welcome!

1. Know your perfect shade of foundation

A mistake people often make when using foundation is using the wrong shade. This is a dead giveaway to the rest of the world that you don’t know what you’re doing. Testing a colour on your jawline in the daylight is the best way to find your perfect shade match. And don’t forget that many of us are slightly darker in the summer, so you might need to invest in different shades for colder and warmer months. But if you love buying cosmetics as much as we do, that shouldn’t be a problem.

2. Know your ideal formula

In order for foundation to appear as natural as possible, it needs to look as though it’s your actual skin. This won’t be the case if you pick a formula that doesn’t suit your skin type, as the application won’t be nearly as smooth. While dry skin looks better when coated with a liquid or cream formula, oily skin is complemented by formulas that offer a velvet or matte finish. Got normal skin? You’re lucky enough to be able to pick whichever formula you prefer. Ask for in-store samples so you can try before you buy.

3. Be clever with coverage

Before you whip out the products and tools, it’s important to take a seat for a minute. Sit in front of the mirror and actually inspect your face. Which areas of your face are more red or discoloured? Those are the zones that will need fuller coverage. Areas where your skin tone is more even and blemish-free will require much less product. Putting heavy, full-coverage make-up all over your face is not going to have a natural finish, and yes, there is such a thing as ‘too much of a good thing’.

4. Keep your canvas smooth

Streaky foundation is never a good look, and your results after applying your make-up could be because of your skin. Not only is regular exfoliating with a chemical exfoliant such as glycolic or lactic acid important, but it is also vital to use a good primer before you start your application. Choose one that offers hydration as well as minimises the appearance of pores so that you get more benefits in one product. Buff your make-up in with a small brush around problem areas, such as the creases next to your nose, to make sure it’s well blended.

5. Make your new ‘skin’ look natural

Just as you should examine your face before application, you should sit back and take a look once you have finished. This will help you to see if there are any streaky or unblended areas that need a bit of extra work. Another pro tip if your make-up looks a bit cakey, is to gently press your warm fingers onto the area to help the foundation to melt into the skin for a more realistic finish. This will bring your new skin to life. Finish with a hydrating setting mist and everyone will think you were born with it.

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