I sometimes purchase really expensive perfume that just doesn’t seem to last even half the day. What am I doing wrong and are there any hacks to make them last a bit longer?

A: We’ve all had the issue of having our favourite scent diminish as the day goes by. Although dousing yourself with fragrance to prevent this is tempting – it’s not really a great idea as you don’t want to find yourself (and everyone  around you) choking from the overpowering smell. Instead, a few very easy tips and tricks can make that very expensive bottle go a long way.

CHOOSE CORRECTLY

Opt for an eau de parfum rather than the lighter eau de toilette. The former contains a higher concentration of oils that will last longer on the skin.

STORAGE MATTERS

Heat, light, and humidity will break down the perfume and lessen the quality of the fragrance. Instead, store them in cool, dry spots like on the vanity in your room and away from windows.

KNOW YOUR PULSE POINTS

Essentially, pulse points areas where you can feel your pulse because your blood vessels are close to the surface of your skin. These include your wrists, the inside of your elbows, your neck, below your midriff, behind your knees, your ankles and your calves. You don’t have to choose all the areas at once when applying your fragrance – a few will do the trick. These chosen areas will help diffuse the fragrance across your entire body and spraying your ankles and calves will allow the scent to rise throughout the day.

LAYER FIRST

Spray your perfume immediately after applying a body cream to lock in the scent. The oily components found in moisturisers assist in retaining the fragrance’s aroma. You can also use vaseline, focusing more on your pulse points to make the fragrance last longer. The best time to spray is after a shower or bath. Your hydrated skin will hold the scent better, along with the layer of moisturiser.

DO NOT DAB!

We’re all guilty of this but rubbing your wrists together forces the top notes to disappear faster than intended making your fragrance not last as long as it should.