There was a time when beauty was simple, when make-up was only used to enhance or conceal. Hair was carefully styled, usually smooth and straight, lashes were long and separated, lipstick applied with pinpoint precision, and skin perfectly powdered.

That’s all over.

Now that we embrace beauty extremes – from ‘natural’ bare-faced looks to messy braids and outrageous nail art – so-called beauty ‘rules’ have taken a back seat to individual preference and some of our favourite beauty looks embrace the faux pas of the past to striking effect. Take a look:

Contrasting brows

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Pinterest

It’s definitely the era of thick eyebrows – thanks, Cara Delevingne – but beyond that, contrasting your eyebrows to your hair colour adds a new dimension of rocker chic to your look.

Blotted lips

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Pinterest

There’s an element of mischief in having smudged, blotted lips – like you just sneaked a kiss. So instead of applying lipstick evenly with a concentration of colour, have some fun and blot your lips where you choose. But remember, always keep your lips moisturised.

Related:

Clever make-up tips for girls who wear glasses

10 Health and beauty reasons to use coconut

Nail art that even you can do

Frizzy hair

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Pinterest

Throw away your straighteners (metaphorically – they’re expensive) – it’s time to embrace your natural frizz. You can keep your curls under control by using product here and there, but for the most part it’s time to forgive your hair (and the weather) and unleash your curls.

Clumpy lashes

ImaxTree

ImaxTree

Pair this mod look with a bright lipstick to make Twiggy proud. Clumpy lashes give the eyes allure without the need for shadow or liner. And you don’t have to spend hours separating every single lash.

Visible roots

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Pinterest

This is the ultimate lazy girl ‘fail’. Not only will you save yourself a Rand or two, you will give your look a new dimension, à la Madonna circa 1983. One thing we must recommend, though, is that your roots should be darker than your dye job.

Smudged liner

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Pinterest

Let’s get real: every time you apply eyeliner, especially under the eyes, gravity always has a way of making it migrate further south. So embrace the smudge! Instead of applying eyeliner all around the eye, apply it exclusively to the bottom lash line, leaving the top bare, and smudge it close to the lash line. The effect is edgy and will save you the effort of a midday touch up.

Matchy matchy everything

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Pinterest

OK, so we don’t really mean everything – just the colours of your lipstick, nails and outfit. Yes, you heard us. This trend, popular in the 50s and 60s, creates a bold, streamlined effect. The key lies in the colour choice so go for deep, rich colours as opposed to bright or pale everything.

Shiny skin

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For the longest time, ghost-like powdered-matte faces were the flawless skin holy grail. But we say it’s time for the fresh, dewy-skinned look to take over.

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