Finding your foundation match can be a lengthy process, filled with expense and disappointment. But when you find it, your life, or at least your make-up, can be forever changed in the best possible way. It’s not as simple as just finding one that matches your skin tone, but also your skin type as well as your personal aesthetic. Here are some things to keep in mind while searching for your ride-or-die base.

1. Find your perfect shade of foundation

We don’t need to tell you how important finding a foundation that perfectly matches your skin tone is. Some people are under the impression that they can even fake a tan by going a few shades darker.


It won’t give you a sun-kissed glow, it will make you look like you put your make-up on in the dark. Fact. And it’s no good testing shades out on your hand either, contrary to popular belief. Instead, try out a shade on your jawline so that you can see it not just against your face but your neck as well. It’s also important to see it outside in natural light and not just in shop mirrors. If you can get a sample (ask really nicely!) wear it for a day, or at least a few hours, to see if it oxidises after being in the skin for a while. This can affect the colour, making it darker than it appears in the bottle.

2. Know the look you want

When Fenty Beauty released their Pro Filt’r Foundation, I was totes keen to give it a go. Everyone online seemed to be talking about how life-changing it was and I didn’t want to feel left out.

There was just one problem: I like a dewy finish and Rihanna’s variety was matte. This means that I had to try and ignore the hype and try to quell the intense feelings of FOMO. This is something that you should definitely take into account when you are shopping for foundation – how you want to look. Matte might be in, but some people prefer something a bit shinier. Your perfect foundation should give you the finish that you love, and stay like that throughout the day. Many brands make matte, dewy and satin finishes so that there is something to cater to every taste.

3. Choose your perfect foundation formula

We are all unique and so is our skin. Some of us have dry skin, and some people have oily skin. Some people even have oily skin that is also dehydrated – it’s all very confusing and specific to each individual.


This means that you should pick a foundation formula and finish that works for you. If your skin is on the dry side, don’t choose a powder! This will only make your skin look and feel worse. Pick a liquid or creamy stick formula as this will help to keep skin moisturised. Powder foundations are great for people will oily skin and can help you to achieve the perfect matte-but-not-flat look. For combination skin, a liquid which you can then set with a gentle dusting of powder over the greasy areas is a safe, low-maintenance bet.

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