Kaia Gerber has graced magazine covers, walked on every major runway and has been the face of Marc Jacob – at just 15 years old. Now 17, Kaia has just become the youngest global make-up ambassador of Yves Saint Laurent (YSL).
Kaia first entered the modelling world as 80s supermodel Cindy Crawford’s daughter, but she is certainly forging her own path. Her beautiful features and leggy build have claimed her a top spot as part of the newest generation of models.
YSL Beauty announced the news on instagram last week and posted a series of portraits of Kaia captioned:’YSL BEAUTÉ GLOBAL MAKEUP AMBASSADOR @kaiagerber! Send her lots of love in the comments below 💋#yslbeauty #kaiagerber #new#ambassador #makeup Makeup by @tompecheux’
According to WWD the model will appear in a campaign for the luxury brand in January 2019. The campaign imagery will be shot by David Sims and Kaia will be the face of the Rouge Volupté Shine moisturizing lipstick and repping the brand’s beloved Touche Éclat concealer and highlighter, and Mascara Volume Effet Faux Cils.
‘To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and make-up. I love the DNA of a brand that is so subversive, while being so luxurious and cool,’ Kaia said in a statement to WWD.
The brand also seems ecstatic to be working with Kaia. Stephen Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal, added: ‘Kaia is a blossoming talent with a unique sense of style and a stunning beauty. She’s the perfect embodiment of her generation’s desire for authenticity and edginess. As a muse and ambassador, she will convey those values, which entirely resonate with what YSL Beauté stands for.’
We are so excited to see what Kaya and YSL Beauty has in store for us!