Just like fashion, colour trends come and go. First it was Millennial Pink, which is now making way for Gen-Z Yellow, and they are both going to have to make room for the latest colour trend sweeping the globe: Melodramatic Purple.

The Pantone Colour of the Year for 2018 is Ultra Violet. Melodramatic Purple is a few shades lighter, but at least we are keeping with the same colour palette. The name of this shade, which is a pastel lilac-lavender hue, was inspired by singer Lorde‘s album Melodrama, and people are LIVING for it.

This colour is so versatile, it can be incorporated into your beauty routine. Here are the products to help you do it.

Revlon Primer & Shadow Palette in Watercolors

This palette makes use of pastel purple as the highlighter on your brow bone, but you can put it anywhere and everywhere – we won’t tell.

NYX Professional Makeup Prismatic Eyeshadow in Whimsical

Looking for a great Melodramatic Purple eyeshadow that also contains a bold shimmer? This little pot might just be your perfect match.

L’Oréal Paris Makeup Designer Infallible Eye Gel Crayon in Violet Va Va Voom

If you want to bring ALL the drama, then don’t forget the eyeliner. And make it a pretty pale purple, you know, for uniformity.

3ina The Colour Mascara in Shade 103

Why not finish off that eye look by adding a bit of light purple to your lashes. Because comfort zones are for breaking out of.

Stila Heaven’s Hue Highlighter in Transcendence

Didn’t think that melodramatic purple, or any purple, could make a good highlighter? This one from Stila proves that theory wrong.

NYX Professional Makeup Bright Idea Illuminating Stick in Lavender Lust

If you’re too scared to go with a cool purple, then this one, which has a pink undertone, will have a similarly gorgeous effect.

Woolworths Liquid Matte Lipstick in Lolly Pop

For lips that make a statement without having to say a word, you can’t go wrong by investing in a bold, purple liquid lipstick.

MAC Matte Lipstick in Flatter Me Fierce

Much like its name, this shade is fierce. It might be a a muted, pastel purple, but this colour still packs a major punch. Love!

MAC / Nicopanda Lipglass in Glitter Parade

This lipgloss is part of the current MAC collaboration with fashion and lifestyle brand Nicopanda. Better get it while it’s hot.

Revlon Nail Enamel in Charming

This fun, candy-coloured nail enamel is not only the perfect, on-trend shade, but it goes on easily and lasts for days. Sold!

Mavala Mini Nail Polish in Frozen Berry

For a more muted take on the Melodramatic Purple shade, this pastel polish will be the perfect accompaniment to any outfit.

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