Lady Gaga, Mariah Carey, Beyoncé and Britney Spears. These are just some of the stars who’ve chosen to wear Nails Inc. And now this leading UK nail brand is coming to South Africa in March.

Nails Inc will allow South African women the unique opportunity to experiment with the latest fashions and international trends. Nails Inc is always the first to introduce special effects such as 3D glitter, crackle, nail jewellery and leather effect polish.

‘There are no boundaries to what you can do with nails,’ says Nails Inc founder Thea Green. She also says that Nails Inc – with its high-quality, innovative polishes – is a fantastic fit for us. Nails Inc products will be sold exclusively at Edgars and Red Square.

Bling It On Leather & Skulls (R250) 

Currently making headlines around the globe is this collection, available in black and tan, packaged with silver and gold skulls respectively. Thea Green says that this collection interprets the key nail trend at the moment: texture and embellishment.

Alexa Chung sported the Nails Inc black Noho leather effect polish at the British Fashion Awards, catapulting the trend inspired by Spring Summer leather seen at shows such as Balenciaga and Balmain.

Bling It On Rebel & Bling It On Romance (R325)

Local customers will be given the opportunity to channel their inner-rebel rock chic or romantic heroine with these DIY nail kits.

For a tough-girl look, the kit includes mulberry leather effect polish, silver skull embellishments and a selection of studs and Swarovski elements. Or bring out your romantic side with a mini version of the best-selling ‘hero’ shade, Porchester Square, as well as a mini Electric full coverage glitter polish with white crystal 3D bows and a selection of Swarovski pieces.

Concrete (R120)

This collection stays with the texture trend for an edgy, fashion-forward look. Perfect for fast fashion as there is no need for a top coat.

Autumn/ Winter Trend Collection (R225)

The team at Nails Inc translate runway trends in colour and texture into polish, delivering them into the hands of customers within 8 to 10 weeks, as demonstrated in this collection. Colours include forest green, as seen at Victoria Beckham, navy, seen at Mulberrry and the chic and classic nude, inspired by Stella McCartney and Richard Nicholl.

Kensington Caviar Base and Top Coats (R125)

Nails Inc also has a targeted luxury treatment line to ensure nails are in tip-top condition and to give the colours a longer-lasting finish. The award-winning top and base coats are enriched with caviar extracts and are designed to be fast-drying. The base coat also ‘feeds’ the nail and prevents staining.

For more information visit www.nailsinc.com, or find it on Twitter (@nailsincsa)