Most of us were taught that the correct twice-daily skincare regimen was wash, tone and moisturise, which was complicated enough. What if I told you that it should be wash, tone, SERUM and moisturise?

I know that adding yet another product to your routine might seem too much, and until I started working in the beauty industry I didn’t see the point in it either. I thought it was something that only much older women and the overly extra bothered with. But now I know better. Serum is important because it is made up of smaller molecules, so it is able to absorb into and penetrate the skin more effectively, and it also contains a more concentrated amount of active ingredients. This means it works harder to target specific skins concerns, such as acne or wrinkles. Serum amps up your skincare routine and helps to keep you looking radiant for longer.

So you’ve accepted that you need to get on the serum train, but have no idea how to go about finding your perfect match? Here are five picks that come approved by the Marie Claire beauty office. You’re welcome!

REN Keep Young and Beautiful Firming and Smoothing Serum
This formula really lives up to its promise of firming and lifting the skin. It’s great at smoothing the appearance of fine lines and wrinkles, giving you a healthy glow. What’s more, this brand uses 100% plant-based, skin-friendly ingredients and is cruelty-free.

Estée Lauder Advanced Night Repair
This is one of those brands that has stood the test of time, and with good reason. This magic potion gets to work while you are sleeping, and its innovative repair technology makes it effective in beating all the major signs of ageing, from wrinkling to discolouration.

NUXE Sérum Crème Fraîche de Beauté
This serum is ultra-concentrated but still gentle enough to use on all skin types, including sensitive skin. It not only provides plenty of moisture for up to 24 hours, but is also great at soothing any inflammation. The ‘quick break’ texture also means that it is absorbed quickly and gets to work immediately.

Biomedical Emporium Vitamin E Therapy
Local is lekker, and this award-winning serum is no exception. Created by a biochemical scientist, this product works at stimulating the skin’s rejuvenation and repair mechanisms, so that your complexion is healthier and the signs of ageing are stopped dead in their tracks.

Clarins Double Serum
Another tried-and-tested favourite, this serum, which is suitable for all skin types, contains two formulas, each in their own chamber, both of which work together to reactivate the skin and target the telltale signs of ageing. The 20 plant extracts help to smooth out lines, shrink pores and make you look gorgeous.

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