Professor Debra Merskin conducted a study to find out what attracts women to buy a certain lipstick, in order to understand how meaning is constructed through lipstick naming. She used over 1 700 lipsticks from 54 lipstick brands and delineated 14 name categories for the lipsticks and then allocated the names according to food, colour, sex and romance, flowers and places –  to name a few. Well, the results tell all:

  • Food: 24%
  • Colour: 20%
  • Sex and Romance: 10%
  • Elements and Minerals: 9%
  • Emotions and Characteristics: 8%
  • Other: 8%
  • People and Names: 5%
  • Flowers: 5%
  • Places: 4%
  • Objects: 3%
  • Arts and Media: 1%
  • Birds and Animals: 1%
  • Times and Seasons: <1%

On which bases do you purchase your lippie?

Sibulele Sikuni, CT intern