For a moment there, we were convinced that millennial pink would never be threatened by another shade.

However, it seems that a string of celebrities have opted for the boldest pink of them all. And while we are still loving anything in the ‘millennial’ hue – like pink-velvet chairs or that fresh candy-floss manicure – we can’t ignore the elevation of pink’s spectrum.

Move over (for now) millennial pink, it’s officially time we tried our new favourite: ultra-feminine, confidence-boosting hot pink.


30 looks good on you and so does that Saint Laurent number…

Dua Lipa 

Literally hot-stepping off of her private jet.

Hot pink

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Bonang Matheba

Remember that time Bonang looked like a boss at a baby shower?

…oh B* 💞 4 years later…

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Kim Kardashian-West

Stealing the show at Kylie’s 21st birthday party…

It’s our 21st birthday

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Nomzamo Mbatha

The hostess with the mostest at the 2018 Veuve Clicquot Polo.


Owning the stage at Coachella 2018.

hot pink

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Kylie Jenner

Lighting up Coachella with a temporary hair-colour change.

I’m not a regular mom I’m a cool mom

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Bringing the heat to the V&A Annual Summer party in London.

Photo by David M. Benett/Dave Benett/Getty Images for Victoria and Albert Museum

Viola Davis

That’s all.

hot pink

Getty Images / 2018 Academy Awards

Priyanka Chopra

Even if she wasn’t actually on set for a new movie in this picture, Priyanka Chopra would probably still be dancing in this dress… It’s what hot pink does to you!

hot pink

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Are you feeling inspired yet?