Creator and star of the hit HBO series Insecure Issa Rae is the new face and ambassador of CoverGirl Cosmetics. She announced the incredible news yesterday on social media and we can’t think of a more deserving person. Issa Rae and all her fans are thrilled:


From YouTube’s Awkward Black Girl back in her web-series days to thriving HBO series creator to major beauty brand ambassador, Issa joins celebrities such as Sofía Vergara, Queen Latifah, Janelle Monáe and Zendaya as the face of this beauty brand. CoverGirl is as delighted as she is:


Issa had the following to say about the news in an official statement:

‘My character is ever-evolving, and make-up is a tool to help transform my persona – whether for a role I play in content that I produce, or the different roles I take on in my life… Becoming a COVERGIRL means a lot because the brand recognises just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.’


Congratulations, Issa! The fave just keeps rising.