Over the last few months we have been watching Sho Madjozi with fascination as her career has blossomed into something quite remarkable. And after her single ‘Dumi Hi Phone’ dropped, it’s clear that this artist is here to stay; and she’s here to shape the local music scene.
Sho Madjozi’s music is much like her image: fresh, bold and exciting; and she’s testament to the brewing talent on the African continent. But when we saw the video for her new single, directed by Garth Von Glehn, we were blown away. She is as much a visual artist as she is a musician, and she breathes new life into familiar settings and scenes.
Her music is accessible and very easy to listen to yes, but equally important is its cultural significance. Sho Majozi brings XiTsonga to the fore, and propels it into the future of entertainment. We love the depiction of different identities in the video too, a mix of traditional, modern, urban, and queer.
Cava the vosho! 😂🔥 I just hope someone out there loves this video as much as I do 😍🌸 Becase I think it’s magical. 😊🦄Thank you Director @garthvonglehn, I’m so excited for our film production company @FlourishandMultiply. Watch the Dumi hi Phone full video on YouTube (link in bio) shoutout @litchi_hov 🌸
Back in July we chatted to Helen Herimbi, famed music journalist and host of 4Plays on Touch HD. She shared with us why she’s been a keeping an eye on Sho this year. ‘My XiTsonga is limited but as soon as DJ Maphorisa’s “Probleme” featuring Sho kicked in, I understood that she was declaring her independence as a fun-loving, super-fly girl.