Beyoncé has just concluded the European leg of her On The Run II tour with husband Jay Z, during which they dropped their first joint album Everything Is Love unannounced. Of course, being the master of surprise drops that she is, Queen Bey marked the occasion by finally showing the world the enigmatic Carter twins, Sir and Rumi, in a picture posted on her website. In it, Bey is dressed in a Tongoro ZANZI dress by Senegalese designer Sarah Diouf.
‘Thank you to Europe for the beautiful memories. It’s been a pleasure being on the Run with our family, visiting so many incredible places, doing what we love with who we love. We can’t wait to come back. Love, the Carters,’ the opening slide of Bey’s family vacay photo album reads.
The Carters have been posting pictures both on-stage during performances and on the Queen’s Instagram throughout #OTRII, creating a buzz among the Hive over Beyoncé’s looks (some of which sparked unconfirmed pregnancy rumours). Two of the aspirational resort looks the superstar had us going apesh*t over are from Sarah Diouf’s latest collection from her label Tongoro. According to The Insider, these Tongoro SS18 ZANZI creations that caught Bey’s eye were showcased at this year’s AFI Cape Town Fashion Week – Diouf’s first showcase at AFI.
Sarah Diouf psoted on her personal Instagram to express how overwhelmed and honoured she was to see the world’s most celebrated superstar wearing her designs. ‘Had a caption all prepared for when this day would happen but I cant really think straight…woke up this morning to @BEYONCE wearing @TONGOROSTUDIO✨ I can’t stop crying !!!!!!! Thank you Z for making this happen. My heart is full. ❤🙏🏿❤ #MadeInAfricaBaby’
Sarah’s elation is certainly warranted considering that, firstly, it’s Beyoncé – the woman who has a devoted fan base, meaning that she can take any designer’s career from ‘budding’ to ‘full bloom’. Secondly, in 2017 French fashion house Saint Laurent Paris replicated Sarah Diouf’s 65cm Mburu clutch bag in their Fall 2017 show at Paris Fashion Week. She lamented that ‘African brands are really hard to get recognition on the global market, especially if you go for affordable fashion,’ but it seems the stars have realigned for Sarah, and she’s finally getting the appreciation (rather than appropriation) she deserves.
Another new-to-the-scene designer the Boss singer has put on the map during her #OTRII tour is Tel Aviv-based design school graduate Shahar Avnet, whose nude tulle gown she wore on stage during the London show of the tour. And in 2016, local knitwear maven Laduma Ngxokolo of MaXhosa, whose designs are on display at the Cooper Hewitt Smithsonian Design Museum, was given a shout-out by Mrs Carter on her website after visiting the museum in New York.
That said, we’re expecting to see Tongoro designs on more global stars like our local gem Laduma Ngxokolo. Given Queen Bey’s influence, it’s only a matter of time now.