Fashion brands are becoming more aware of their environmental impact. They are taking critical steps towards creating a more sustainable industry that both protects the environment and supports fair and ethical trade for its workers. Celebrities are also climbing onto the bandwagon and supporting the movement by wearing sustainable designers or creating their own lines, as well as using their platforms to create awareness and raise support. Shout-out to these celebs who are trailblazers and ambassadors in the sustainable-fashion movement!
1. Stella McCartney
This famous designer has been an advocate for eco-friendly fashion design since the beginning of her career. She uses sustainable and environmentally friendly materials and processes. Most importantly, she has an influential voice in the fashion industry and is creating conversations around sustainability in her latest winter 2017 campaign that was shot in a rubbish site. Shocking, but amazing at the same time.
2. Emma Watson
Besides being a full-time award-winning actress, Emma has become an advocate for women’s rights and environmental change and consideration. Other than being the UN Women Goodwill Ambassador since 2010, she is the co-founder of the site called ‘Feed Good Style’, which educates consumers about sustainable fashion. ‘I will work for anyone for free if they’re prepared to make their clothing fair trade and organic,’ she says. Yes, Emma!
Feel free to check out the @the_press_tour if you’re interested in information about sustainable fashion 💚💚💚 Paris photocall for the @wearethecircle, which is out in France on 12th July 🇫🇷⭕ Dress by @louisvuitton, embroidered by hand in Atelier Vermont in Paris. The silk lace was handmade in Caudry, a small French town that specialises in lace production, in an atelier that is certified by ‘Entreprise du Patrimoine Vivant’, which is a recognition to reward French companies for the excellence of their traditional skills, and aims to preserve traditional savoir-faire that is in danger of disappearing. The lace is made from Oeko-Tex 100 certified materials, which means that they don’t contain toxic substances. Shoes made in Italy by @santoniofficial, whose HQ is powered by 4,000 solar panels. Santoni also runs a school where young people can learn the craft of shoemaking. @fernandojorge uses small workshops in central São Paulo to manufacture all his pieces. His motivation is to stimulate the local craftsmanship and emphasise the quality of “Made in Brazil”. Bag made in a family-owned factory in Alicante, Spain by @m2malletier. The factory was opened in 1981 by shoe designer Jaime Romero and his wife, together with 3 of his sons. Today, 25 artisans from the local town of Sax work in the factory, and have all been working there for at least 15 years. Everything is handcrafted using skills and traditions which have been passed from generation to generation. All fashion info verified by @ecoage For skin, the organic concealer/foundation ‘Un’ Cover-Up in colour 22 by @rmsbeauty was used with the @janeiredale Active Light Concealer under the eyes. Silicone-free Bronzer by @vitaliberata Trystal Self Tanning Bronzing Minerals. For eyes, the Ecocert certified @antonymcosmetics Natural Eyeliner Pencil in Brown and Organic Nosiette Eyeshadow were used. For brows, Jane Iredale Pure Brow Gel was used and @herbivorebotanicals Coco Rose Tint in Coral, which is suitable for vegans, was used to tint the cheeks. Lips are lined with Jane Iredale Lip Pencil in Crimson before @iliabeauty Arabian Knights was added.
3. Olivia Wilde
In 2015, Olivia Wilde collaborated with H&M on its Conscious Collection – a fashion collection dedicated to using organic materials and recycled polyester. She also wants to show that sustainable fashion can be exciting and stylish, and therefore created the website called Conscious Commerce that does just that.
4. Pharrell Williams
Pharrell has a powerful influence in both music and fashion, and is also an advocate and spokesperson for the sustainable fashion movement. Pharrell has collaborated with Woolworths SA and international brand G-Star Raw to create clothes that are made from sustainable materials which are sourced from his fabric company, Bionic Yarn.
5. Jessica Alba
This beauty is the founder of The Honest Company, which sells products that are made from eco-friendly materials. Jessica proves to be more than just a kickass actress with this incredible company that stands for everything conscious and cool.
The fashion industry is paving a new path, which is one that will set global standards for all industries. The sustainability movement in fashion is slowly gaining wider support and it’s about time because without our precious earth and environment there might not be any fashion – can you even imagine a world without fashion? The conservation of our environment and ethical protection of workers needs to be at the forefront of fashion – thanks to these celebs, we have some inspo on how to look great while being more sustainable.