Welcome to a post featuring all the Gucci you could ever want! I live-streamed the spring/summer 2018 collection shown on the runway in Milan today, and oohed and aahed over everything. Here are my favourite things from this exciting collection.

The guests

First we got a glimpse at the truly fabulous people arriving for the show, mostly dressed in Gucci pieces from previous seasons. Pictures were taken against a backdrop of the Gucci logo done in an old-school design style, which was also used for the invitations. Everybody loves Gucci: from Anna Dello Russo and Dakota Johnson to Asap Rocky, the guests were there in numbers. 

The invitations

Susie Lau, of Susie Bubble, is not shy about her undying love for Gucci. She shared what was inside the mysterious box of items. Aromatic papers, threads and illustrations from the 1700s, which are deemed art to Alessandro Michele, were vital to the essence of the show. Since Alessandro’s induction as designer in 2015, the house has focused on forming full experiences for the brand. Each show is carefully considered, from the invitation received down to the setting of the runway show.

The setting

The show was in a massive hall filled with ancient statues, arches, castles and fallen Corinthian columns, in very gloomy lighting from the street lamps set up along the blue-and-yellow runway. The hall was transformed into what a walk through a European city in the early morning must feel like – very dark, mysterious and filled with a mix of the old and new. The Parisian influences were set in place by the hints we’ve seen about the show, featuring clips from an old French movie on Gucci’s Instagram. These clips are played as everyone sits in anticipation, ready for the show to start.

Finally, the clothing

We took note of the sheer amount of clothing produced for a very full and somehow still cohesive collection for both women and men. While this is usually the case for Alessandro, he continues to amaze us as each piece is diverse, cleverly thought out and styled incredibly.

There are looks which are conservative in tweed but worn with massive costume jewellery. On the other end of the spectrum, are beaded evening gowns reminiscent of ’80s ice-skater costumes, down to the lime-green Lycra and purple sequins. It’s amazing.

The sportswear influence is also evident with the embellished tracksuits, again with all the sparkle you’d expect from a disco. There are influences drawn from periods throughout history, and yet somehow everything still works together. Contrasting prints in different fabrics are layered, in a spring style, proving that more is better. How amazing is this gallery?

Another amazing @Gucci fashion show in Milan. Great start of #MFW photo by @justinnunezstudio

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The accessories

The same goes for the oversized costume jewellery, labelled with the GG logo, and the futuristic sunglasses, belt bags and stacked rings which finish all the looks. Another favourite is the glitter tights and socks, spotted at the autumn/winter show, which have come back to turn everything sparkly again.

Backstage at #Gucci #SS18 fashion show #MFW

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Is it safe to say, the future is going to be Gucci? We think it just might be.