Sneakers are the sliced bread of shoes. Thanks to sport stars, hip-hop artists and fashion designers, training shoes have experienced a huge transition over time, adapting to trends, taste and, of course, comfort. Here are our top three sneakers of all time that illustrate this shift.

1. Air Jordan 1s

The Air Jordan 1 is one of the most popular sneakers ever. Released by Nike in 1985 and named after champion basketballer Michael Jordan, they caused a huge controversy in basketball. Michael was banned from wearing them because they lacked the colour white, but he ignored the ban, receiving a $5 000 fine each game. His rebellion is one of the reasons the shoes became – and continue to be – a hit.

The easily recognisable red-and-black sneakers have been re-released six times after their debut. Nike has made small changes to the detailing each time: the shoe has gradually changed in height, texture and shape, plus a Nike Air logo appeared on the tongue, replacing the famous jumping man.

2. Adidas EQT

Sneakers and running shoes started changing shape in the ’90s, with the focus shifting to the production of the shoe. One prime example is the Adidas EQT, a fuss-free shoe aimed at professional sportspeople.

Twenty years later, the Adidias EQT was brought back in a different colourway, mesh features and a synthetic suede upper, though the classic shape was retained.

The new EQT

3. Yeezy Wave Runner

In 2015, Kanye West collaborated with Adidas to introduce the world to the beginning of his multi-million dollar clothing brand. Ye’s collection was deemed revolutionary by fashion lovers after his much-talked-about drama with Nike. With this collection he aimed to motivate his audience to find joy in dressing up casually, hence the minimal approach and laid-back aesthetic.

On 25 February 2017, Kanye West launched a running shoe that made waves. The sneaker made its first appearance at the Yeezy season 5 presentation in New York. Yeezy influenced the evolution of the sneaker for the 2010s era: the thick midsole and herringbone traction pattern created a modern twist on a very old style of training shoes.




Sneakers have definitely evolved into a chunkier look and feel and we cannot wait to see what sneaker brands have in store for us. For more fashion news and updates visit our fashion page.