The new H&M Conscious Exclusive Collection is taking fashion consciousness to a whole new level, elevating both sustainability and style. The collection makes sure you’re fashion forward, and plays its part in making our planet a cleaner, greener place. A stylish dress that has a positive impact on the planet? Yes please!
In the campaign for the collection, supermodel Natalia Vodianova wears a dress made of a sustainable material called BIONIC, which is a recycled polyester made from shoreline waste. The resulting piece is ethereal, intricately crafted, and delectable.
Natalie, who’s previously starred in campaigns for the likes of Guerian and Calvin Klein, is also a philanthropist and the founder of The Naked Heart Foundation. In addition to the women’s collection, there’s a relaxed formal wear collection for men and pieces for kids.
We applaud H&M for taking this sustainable initiative and we’ll be first in line to shop it once it lands on our stores countrywide on 20 April.