How often should you wash your jeans? Is it a myth that you don’t need to wash them, like, ever?

Denim is probably one of the most versatile materials ever created. Denim jeans have the power to make butts look better while being crazy comfortable at the same time. There are so many styles and colours to choose from; there literally is a ‘jean pant’ for everyone.

*High five for that*


When you find your ‘forever jeans’ – the ones that fit you so perfectly that you buy them in every colour – two things happen. First, you want to wear them all the time. Second, you want to make sure they last for the rest of your life. Or at least until they go well and truly out of style. How and when you wash your denims obviously affects their lifespan. So, how often should you really be washing them??

Chip Bergh, CEO and president of Levi’s, says that jeans should never really be washed in a washing machine, or at least very infrequently. He says that it will damage the material and also waste water – a precious commodity here in South Africa. Here’s a video in which he explains this theory.

So, what should we be doing? Only cleaning individual marks off as they occur with a toothbrush, apparently.

Some other experts in the field of jeanswear (they exist) say that you only need to wash them once they start to smell, or become so encrusted with dirt that they remain standing even once you have climbed out of them. As if I needed another excuse to put off doing laundry!

The women’s lifestyle website has said that a good rule of thumb when it comes to washing your jeans, is to do so after every five to six wears, depending on how much you sweat or if you have had any spills – which means that most of my jeans are way overdue for a wash.