There has been a major change this season at London Fashion Week: for the first time ever, no fur will be shown on any of its catwalks.

This comes after major designers including BurberryTommy HilfigerCalvin Klein and Gucci decided to step away from using fur. According to a survey by the British Fashion Council, LFW is the first of the major fashion weeks to go completely fur-free, as none of the designers showing has fur in their SS19 collections.

BFC chief executive Caroline Rush told The Guardian that this ‘highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur’.

The statement continued, ‘The BFC survey results reflect a cultural change based on ideals and choices made by designer businesses, international brands as well as consumer sentiment, but also encouraged by the stance of multi-brand stores who are moving away from selling fur.’

This is part of the BFC’s Positive Fashion initiative, which supports sustainability, equality and diversity in the industry.

The move was supported by organisations against animal cruelty, with Wendy Higgins of the Humane Society International UK, saying, ‘It sends out a clarion call of compassion to the other fashion weeks in New York, Paris and Milan to similarly take a bold ethical stance, and it challenges too those designers still using fur to re-examine their morals. Fur cruelty is no longer welcome on the catwalk at London Fashion Week.’

Over to the other fashion capitals.

Via Marie Claire UK.