So it seems that the rumours are true ladies, Maison Martin Margiela, the design house known for its conceptual, ground-breaking designs and for its ingenious branding has teamed up with H&M. The announcement was made today with short You Tube videos; in keeping with the mysterious ethos of the Maison Martin Margiela brand. All that is confirmed is that the collection will launch on the 15th of November 2012 in selected stores around the world. The range will consist of men’s and women’s ready- to- wear items as well as accessories. This is not the first designer collaboration for H&M, who have joined forces with Marni, Versace and Lanvin.
We can’t wait to get our hands on these pieces, but we can’t help wondering if this move is a sell-out to the 24-year-old brand, known for its exclusivity, mystery and fashion deconstruction. What do you think?
Taryn Aziz, Fashion Intern