Adriana Lima has posted on Instagram that she will no longer be taking off her clothes ‘for an empty cause’. She is currently a Victoria’s Secret angel, and her post suggests that she may stop working for the brand.
She shared the story of how a friend had contacted her saying she was having issues with her body, and at the same time she herself was receiving an offer to create a sexy video for social media. She realised that her work has the power to affect how other women feel about their bodies.
‘I had received a call for the possibility of filming a sexy video of me to be posted and shared in social media. Even though I have done many of this type, something had changed in me, when a friend approached me to share that she was unhappy with her body, then it made me think…that everyday in my life, I wake up thinking, how do I look? Was I going to be accepted in my job? And in that moment I realized that majority of woman probably wake up every morning trying to fit in a stereotype that society/social media/fashion etc imposed,’ she wrote.
‘I thought that’s not a way of living and beyond that…that’s not physically and mentally healthy, so I decided to make that change,’ she wrote. ‘I will not take of [sic] my clothes anymore for a empty cause.’
She has said that she wants to change the superficial values that women are expected to live by, and pledged ‘I will make the change. I will start with me.I will refuse to embrace that’.
Adriana Lima has been a Victoria’s Secret angel since 1999, so parting ways from the brand would be a significant shift for her – as yet there has been no official confirmation of a split.