In our August issue we challenged critics and feminists to remodel Barbie as a positive feminist icon. Read all about it on page 70 in our social challenge.

In the meantime, Selfridges and Mattel have also decided to give Barbie a make-over. Mattel, the makers of Barbie, recently asked three UK fashion talents to give the world’s most famous doll a makeover. The outfits are for her new space in the Selfridges’ Toy Store, opening later this week. Here fans can learn some Barbie history and buy collector’s items.

By Fred Butler

The looks were designed by up-and-coming designers Fred Butler, Nasir Mazhar and Sister by Sibling.

‘In opening a concept space for toys, there couldn’t be a more perfect partner than Barbie, whose fashion credentials outstrip most of her human counterparts,’ said Erin Moscow, head of accessories and childrenswear at Selfridges. ‘The creative starting points for the department were icons in the marketplace, and naturally Barbie was the name on everyone’s lips. These one-off dolls are something truly special, and a testament to how relevant and pioneering Barbie continues to be.’

Barbie is no stranger to collaborations: she has worked with fashion houses such as Louis Vuitton, Burberry, Chanel and Prada.