It’s hard to believe that Christmas is just over one month away (yes, that is right… eeck!). So as 25 December comes flying towards us faster than we can say ‘silly season’, it’s inevitable that everyone’s asking: what do you want for Christmas?

At Marie Claire, however, we know it’s better to give than to receive. So, in our December issue, we are launching and calling on you to give the best gift you can give this festive season: join our Kindest Cut Campaign (you can read the full story behind the campaign on page 78 – 81).

In short, the campaign is aimed at improving the lives of sick children by asking you to donate t your hair or make a financial contribution to the Cancer Association of South Africa (CANSA) so that they can supply wigs to cancer patients.

Think about it: your hair, whether long or short, probably evokes deep emotions – it’s probably linked to your sense of identity, beauty, dignity and well-being. Now imagine what it’d be like to lose all your hair…
For thousand of South Africans diagnosed with cancer every year, hair loss becomes their heartbreaking reality. To help restore dignity and a sense of self-worth to those who have lost their hair during cancer treatment, CANSA makes and distributes over 2 000 wigs via wig banks each year – of those, 200 are donated to young cancer survivors under the age of 18.

Marie Claire’s goal with the Kindest Cut Campaign is to donate at least 50 wigs to young cancer survivor. Why? We hope that through the Kindest Cut campaign Marie Claire and our readers can show our sincere empathy with and support to cancer survivors and join them on their road to recovery.
More importantly, the number of wigs CANSA distributes through wig banks each year is dependant on the number of donations received: CANSA relies on both human-hair donations as well as financial contributions as it can cost up to R2 000 to turn human and synthetic hair into just one wig.

If you are motivated, there are two ways you can support The Kindest Cut campaign:

1. Donate your hair. To do so, Marie Claire needs the follow:

  • Hair that is 22cm or longer
  • Hair that is clean and free of permanent colour, bleach or other chemical treatments
  • When cutting the hair, please bind both ends with an elastic band and place in a zip-lock bag (this preserve it in the best condition while being transported to the wig manufacturer).
  • Donations can be sent to Eulogi Rheeder at the Marie Claire office (21 St Johns Street, Gardens, Cape Town) or dropped off at one of the over 50 CANSA Care Centres around the country. Click here to find your nearest CANSA Care Centre or call 0800 22 66 22 or email info@cansa.org.za. PLEASE MARK YOUR DONATIONS: MARIE CLAIRE KINDEST CUT  (you can place the zip-locked bag with your hair donation in a laballed envelope or simply put a labelled sticker on the zip-lock bag) – this is important as it will help CANSA and Marie Claire keep track of the donations.
  • If you are interested in donating your hair, but fear that it’s not long enough to donate by Christmast, then don’t fret! You have still have time to be part of the campaign: Marie Claire will host Cut-a-Thons early in 2012 where all those who having been to growing their hair specifically for the cause. More information on these Cut-a-Thons will be available on our blog closer to the time. However, to help us keep track of and reach our target of 50 wigs, show your commitment by sending your details to Eulogi Rheeder (eulogi@assocmags.co.za).

2. Make a financial donation
You don’t necessarily have to cut your locks to join the Kindest Cut Campaign. As each wig can cost up to R2000 to make, financial donations are also much needed.

  • Click here to make a fuss-free donation online through a varifyable GiveGain Donation paysite.
  • To make a direct donation, donate to the following account:

Cancer Association of South Africa (CANSA)
ABSA
Account number: 925 821 2765
Reference: Marie Claire/Kindest Cut

Follow the campaign updates on the campaign on our blog, Facebook site or twitter page – the official hashtag for the campaign is #MCKindestCut.
And if you are inspired to get involved in the Kindest Cut campaign or to donate your hair, get in touch with Eulogi Rheeder at eulogi@assocmags.co.za – we’d love to share your story on the blog and even, potentially, in our magazine.

For any futher information on the campaign, read the December issue of Marie Claire or email Eulogi Rheeder at eulogi@assocmags.co.za