In this week’s episode of Apartheid Ended, But Racism Didn’t, a video of a young white South African man using the K-word to celebrate the absence of black people while on holiday has gone viral on social media, trending throughout Tuesday evening. I say ‘young’ in particular because Adam Catzavelos can’t be much older than our democracy, yet a criminalised word that incites hatred exists in his lexicon to the extent that he can comfortably use it on camera.

In case you missed it last night, here’s the video in which the Joburg businessman gestures blissfully during his casual weather report to show that there’s ‘not a single K**** in sight’ at a beach at an unknown holiday destination:

Among the outrage and pleas from South Africans for Adam Catzavelos to be dismissed, and his businesses boycotted, local celebrities have also used their platforms to publicly denounce the rogue racist’s actions.

Farah Fortune has a simple solution for Adam Catzavelos:

Broadcast anchor Leanne Manas is also of the opinion that if anyone wants to continue exhibiting ‘despicable racist behaviour’ they should indeed leave SA:

K-FM radio presenter Sibongile Mafu is not willing to sit this one out:

Author and Afternoon Express host Bonnie Mbuli has raised a common concern of raising children in a post-apartheid South Africa that is, in fact, still very racially prejudiced:

TV presenter Anele Mdoda put the spotlight on his family business (which he has now been reportedly sacked from), St Georges Fine Food:

Because no one ever thinks that their food stop of choice might be owned by someone who’ll call them the K-word the next day, Khaya Dlanga’s tweet alludes to the fact that we live in a country that actually has successful businesses run by racist owners:

And just for a quick laugh, DJ Fresh reposted this video of comedian David Kau doing a parody of the original video, just to portray how nonsensical the racist observation made by Adam Catzavelos is:

Penny Sparrow, Vicki Momberg and Adam Catzavelos are only three of thousands more racist folk living in our country (neighbours, classmates, colleagues, fellow restaurant patrons and service providers) that have been publicly shamed for this crime, which goes to show how powerful social media can be. The next step is to see if the legal implications for Adam Catzavelos are the same as Momberg’s crimen injuria judgement.