Three local musos – who happen to be fathers too – have partnered with Unicef for the second phase of the organisation’s ‘Worth It’ campaign, in honour of Father’s Day 2018. Zakes Bantwini, Danny K and Kabelo Mabalane are fathers to young children and have shared their experiences this Father’s Day.
Kwaito veteran Kabelo Mabalene believes that ‘a Superdad is a father who is there from day one’, while Nandi Madida’s hubby, Zakes Bantwini, is of the opinion that ‘a present dad [is a] Superdad.’
‘You just have to show up!’ said Danny K, who has collaborated on hits with Kabelo in the past.
Beyond this partnership with South Africa’s hitmakers, Unicef has also launched a parenting site as part of its global ‘Superdad’ campaign. The campaign emphasises a father’s role in his children’s early development – as we well know that the absence of a father figure may sometimes be detrimental to the wellbeing of a child later in life. Unicef is calling for more support for fathers globally, including for policies that give parents the time and resources they need to spend quality time with their children.
The site will bring together fathers from across the world to share their parenting tips, their struggles, their needs and their successes. It will also feature ‘mini parenting master classes’, the first of which features Unicef Global Chief of Early Childhood Development Dr Pia Britto explaining to Sesame Street’s Grover the importance of protection, stimulation and good nutrition for healthy brain development.
‘More than just a second parent or an extra set of hands, fathers are one of the best child development resources we have, and if we are going to give children the best start in life, we all need to fully recognise and utilise this role,’ said Dr Britto.
The South African ‘Worth it’ initiative is part of Unicef’s #EarlyMomentsMatter campaign, which aims to drive increased understanding of how children’s environments and experiences in early childhood can shape their future health, wellbeing, ability to learn and even future financial success.
Unicef is the United Nations Children’s Fund. Its motto is ‘for every child’, and it promotes the rights and wellbeing of children globally. Together with its partners, Unicef works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about Unicef and its work for children, visit www.unicef.org.