Vichy recently won in the skin care category at the PRIX d’Excellence de la Beauté awards for their product, Vichy Liftactiv Serum 10.

Vichy is a premium brand of skin care, bodycare, make-up and anti-ageing products owned by L’Oréal. Their products are only sold  in pharmacies. Thermal spa water from the hot springs of the beautiful French town of Vichy, is the only water source used in its formulations. The company was founded in 1931.

Here’s a look at some of their most eye-catching advertisements.

Info via Wikipedia and photos courtesy of Vichy.