What Took You So Long is a creative collective that has worked in more than 80 countries around the world since 2009. What is most remarkable about this organisation is their ability to craft beautiful short films, while documenting untold stories. Through their diverse team and their commitment to deeply engaging with the people they film, What Took You So Long has already created several truly moving short films. As a full service company, the team handles every part of the production. We were particularly moved by a short film shot in Rwanda. In this film, the team follows a Rwandan woman called Christine, documenting her work and life in the ‘Land of a Thousand Hills’.
Christine is a farmer who works among the breathtaking green hills of Rwanda. “In this land we grow coffee,” says Christine’s daughter in the film, “some people say it’s the best in the world.” Christine grows coffee and has partnered with Westrock Coffee Company which created an opportunity for her to be an entrepreneur and ensure a better life for her family. But while watching the film, what moves you is to see the enthusiasm and love that she has for her work. “My mother is amazed that someone across the globe is enjoying her coffee; it makes us both feel connected with the rest of the world. As we say in Rwanda, if you wish to move mountains tomorrow, you must start by lifting stones today.”
I spoke to What Took You So Long co-founder Sebastian Lindström about the incredible films they have produced, and his enthusiasm and commitment to this organisation is tangible. He shared some of the incredible images from their work in Rwanda.
We also loved the short films Kadija: UN Women in Mali and A New Somalia, both of which have fascinating stories. Some of the incredible team members responsible for these films include co-founders Sebastian Lindström and Alicia Sully; photographers Johan Eriksson, Ghinwa Daher and Fanny Lindström; creative director B’ka Illing, director Jonathan Remple and producer Renee Mboya.