In the September issue, Marie Claire launches its 2018 #DearBody New Naked campaign, created in partnership with American Swiss. This year, the team is proud to present the New Naked. Nakedness is about finding power in vulnerability, transparency and truth. This year we collaborated with celebrities, industry creatives and influencers who, through beautiful images shot by photographer Niquita Bento, advocate for body positivity and self-worth, both as individuals and within their chosen fields.
We also asked each of the 15 women featured in the issue to write a letter to their body; the powerful words extracted from these letters – determined, full of life, joyful, iconic, strong, perfect, confident, beautiful – highlight their journey to self-love and embracing who they are.
Celebrities featured include radio personalities Sibongile Mafu and Sherlin Barends, actress and presenter Khanyi Mbau, radio personality Ayanda MVP, actress Nomalanga Shozi, fashion influencers Shelley Mokoena and Keneilwe Mothoa from Prime Obsession, comedian Tumi Morake, entertainer Zodwa Wabantu, TV presenter Lalla Hirayama, comedian and TV presenter Nina Hastie, model and actress Michelle Mosalake, singer and actress Bianca Le Grange, influencer Lesego Thickleeyonce Legobane and author and actress Buhle Ngaba.
‘We need more of us celebrating each other. We need more of us telling the stories of our bodies without the weight of judgement, violence, shame or hate. We need more of us simply being. Through our 2018 #DearBody New Naked campaign, we want to hear from you, and slowly build a movement where letters to our bodies join into one powerful statement which, one day, may change perceptions,’ says Associated Media Publishing Group Brand Director Emilie Gambade.
An exhibition will be held on the 20th September at the Berman Contemporary Gallery in Sandton, Johannesburg in September to celebrate the stars of the 2018 #DearBody New Naked issue. Guests will be treated to empowering talks celebrating the strength and power of women. Selected images from the shoot will be exhibited and sold on the night with all proceeds from the sales going to Women & Men Against Child Abuse – a non-profit child protection organisation committed to fighting for the rights of the child. The charity’s mission is to end the abuse of children in South Africa through a multifaceted, dynamic and aggressive offensive against any form of abuse and gender violence.
Marie Claire’s 2018 #DearBody New Naked special issue, in partnership with American Swiss, celebrates the female form in all its glory, and for the first time the Naked issue is entirely curated for women.
None of this would have been possible without our partner, American Swiss – fine jewellers since 1896.
Marie Claire’s 2018 #DearBody #NewNaked issue is on sale now.