I am such a fan of Andrej Pejic and the way he continues to stick it to gender normativity and our conditioned expectations.  This is him modelling a push-up bra for a Dutch department store called Hema.  They claim the bra boosts you by two sizes and what better way to show that off than on someone who actually has no boobs.

And it’s great that someone’s acknowledging that it’s not only those sexed as women that can and do wear bras.

Look what intensity and glamour he brings to these otherwise regular catalogue-style photographs.  Did I already mention what a fan I am?

Photos via: dailytelegraph.co.uk