For decades Levi Strauss & Co. or simply, Levi’s, has created award-winning, innovative commercials. Many of their commercials featured actors who later became famous – like Bruce Willis in the ’80s and Brad Pitt in the early ’90s. The Levi’s marketing style has often made use of popular music in commercials, ranging from pop to punk rock. These include Ben E. King’s ‘Stand By Me’, Percy Sledge’s ‘When a Man Loves a Woman’, Eddie Cochran’s ‘C’mon Everybody!’ and The Clash’s ‘Should I Stay or Should I Go?’ to name just a few.
Their use of the best photographers, directors and popular music is why we still love these cheeky ads.
Here are a few of our favourite exceptional Levi’s commercials:
1995 – ‘Drugstore’. This Levi’s 501 Commercial was shot by famed director Michel Gondry. According to the Guinness World Records 2004, this ad holds the record for ‘Most awards won by a TV commercial’. The commercial was never aired in North America because of the suggestive content involving purchasing latex condoms.
‘Tutti Frutti’ – Commerical from the early ’70s.
1985 – ‘Laundrette’ with Nick Kamen featuring the song ‘I Heard It Through the Grapevine’ by Marvin Gaye.
1991 – ‘Originals stand the test of time’. Well, it’s Brad Pitt. Need we say more?
1994 – ‘Creek’ features the song ‘Inside’ by Stiltskin.
2007 – In the ad ‘Dangerous Liaisons’, we see a couple undressing in a room and morphing from the 1870s to 2007. The soundtrack is ‘Strange Love’ from Little Annie Bandez.
What was your favourite Levi’s ad?
Levi’s will be at the Marie Claire Trunk Show on 10 October along with many other fashion and beauty vendors. Be sure to visit their stand!
Kristin Ronné, CT Intern