From the ’50s to 2012…

If Eva Herzigova’s underweight¬†physique says anything about the future of modelling, we’re in for thin years ahead. Being naturally skinny is of course one thing, but starving yourself to be a model is another.

In an attempt to change the way that young women view their bodies, Vogue UK and 19 other Vogues worldwide have started a new Health Initiative. This initiative is basically a pledge, to only use healthy models, i.e. no underweight or super skinny models.

The pledge: 

* We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.

* We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.

* We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.

A small step for Vogue, a giant leap for womankind?

Also check out the new, recently passed Israeli Bill, which states that all models must be checked out by a doctor, before going on the runway or posing for ads, in order to make sure they’re healthy and not underweight: