Pat McGrath is an iconic make-up artist for several reasons. She has created iconic looks for multiple womens’ magazines, spanning two decades. She’s conceptualised and created beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York, sparking major beauty trends across the world. Plus she’s got her own makeup brand. If these accolades aren’t enough – here are 5 more reasons why we’re obsessed with her:
1. Her fearless approach to make-up
It’s not a signature Pat look without jewels, sequins and glitter.
2. She sets trends way before they become mainstream
If you don’t know what strobing is, where have you been? The trend has hit an all-time high over the past two years, but did you know Pat started doing it way before it broke the internet? She debuted the look at the Louis Vuitton SS12, with models walking down the runway in subliminally highlighted skin.
3. Iconic editorial spreads and campaigns, check
She’s worked with most of the major magazine titles like Vogue (of course she has) and is responsible for some of the make-up on international ad campaigns for fashion and beauty brands including Prada, Dolce&Gabbana and Covergirl.
4. She’s got her own make-up line
Pat McGrath Labs was birthed in 2015 after Pat followed her mother’s advice to create a line of products that she loved. She started off with range that consisted of an eyeshadow pigment, spatula, mixing liquid, and an extra container. This launch only consisted of 1 000 units that were sold exclusively on her website. Today Pat McGrath Labs is sold at Sephora, and her collections sell out in seconds.
5. She’s all about inclusivity
The foundation of Pat McGrath Labs is based on representation and diversity. One of the shades for her LuxeTrance Lipstick was named LaBEIJA, after drag queen icon Crystal LaBEIJA. She wanted to honour LaBEIJA by creating a product that was universally flattering and ‘create a universe where everyone is invited to celebrate their specialness’.