When TV and radio presenter Dineo Ranaka posted a tweet of an alcoholic beverage at the end of a long day, earlier this week, she not only opened a beer, but a can of worms too. This was thanks to people who are offended by women who drink beer. This is partially because beer is generally never marketed for women, and it can also be attributed to false notions of how ‘a lady should behave.’
But we all know Ranaka’s feisty and confrontational personality would never subscribe to such. So when internet trolls tried to impose their ideas of which alcoholic beverages women should drink, she was not phased at all (along with her followers too):
— Dineo Ranaka (@dineoranaka) March 7, 2018
Women drinking beer? Yuck 🤢
— Runmonger 🏃🏿♂️🐅 (@RonPipes) March 7, 2018
Dineo Ranaka instead opted to open the debate to the floor, as she was shocked that in 2018 we still live in a society that frowns upon women who drink beer:
So last night was interesting. I posted a pic of me having a beer and got a lot of negative response. Surely in 2018 women can choose their own drinks? What are your thoughts? #holdmybeer #internationalwomensday pic.twitter.com/FtuzU2q3vy
— Dineo Ranaka (@dineoranaka) March 8, 2018
This sparked a trending topic of women posting pictures of themselves enjoying a cold one under the hashtag #HoldMyBeer, which trended for most of the day yesterday.
— Meisie (@Ngubane_Mec) March 8, 2018
— Sylvester Chauke (@sylvesterchauke) March 8, 2018
— Kat (@kat_tleho) March 8, 2018
We will drink what we want to drink finish and klaar
— Zoliswa Ndlanga (@MichelleZozo) March 8, 2018
— Karabo (@Mo_Leballo) March 8, 2018
Dineo took the beer conversation to The Bridge – the radio show which she co-hosts with Lerato Kganyago on Metro FM yesterday. This debate had a positive response, as media personalities such as Lerato Sengadi also joined in the conversation.
The #HoldMyBeer hashtag went so viral that Castle Lite issued an apology to women on International Women’s Day, taking accountability for how beer advertising is responsible for the stereotypical perceptions of who should and shouldn’t drink beer.
#HoldMyBeer pushed us to take a long hard look at the role we play in shaping cultural norms. From now #CastleLite promises to be better, to stop the exclusion & unlock more inclusion because women should do anything, be anything, drink anything. #InternationalWomensDay pic.twitter.com/fIr34SAERX
— CastleLiteSA (@castlelitesa) March 8, 2018
As this weekend kicks off, we’re sure women will be unashamedly enjoying a beer or two to unwind at the end of a long week. It’s 2018, and alcoholic beverages are not assigned to any specific gender. They never were.