A few days ago, Calvin Klein took to Snapchat to unveil the list of celebrities participating in their new global campaign. Now, the full campaign has arrived!
Following their star-studded Spring Campaign where we saw the likes of Kendall Jenner, Justin Bieber flaunting their toned limbs in teeny-tiny Calvin, the fall campaign stars just as many big names in an edgier photo and video series. Frank Ocean, Young Thug, Grace Coddington, Margot Robbie, Zoe Kravitz, Kate Moss and more feature in the moody campaign.
It continues the I_____ in #mycalvins tagline (of course Grace Coddington ‘Purrs’ in hers) and includes short interviews and performance videos by the celebs. Some of the stars also created Spotify playlists according to their #mycalvins mood.
Videographer and photographer Tyrone Lebon, captured the imagery for this campaign which will begin to roll out in various mediums throughout the season.