Here in South Africa, we celebrate a really diverse approach to fashion, amongst other things, and are so inspired by the people making beautiful things on the ‘net. We spend a helluva lot of our time on Instagram, so without further ado: here is a list of some incredible South African women doing great things in the fashion (and general life) game. Interested? Of course you are…

Kenny Jules Morifi is a talented fashion observer and writer, living in Joburg currently, but a frequent world-traveller. She also has a Masters from Parsons School of Design in New York, and fuses fashion, art and interior design into a beautifully curated IG feed.

Stay dreaming Ph x @theexpressionist

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For the best in lifestyle, fashion, food, fitness and beauty, JHB based Sheena Bagshawe, a stylist and blogger, will have you wanting to head to the latest new cafe or even try out yoga for the first time. Bagshawe does all of this while maintaining her style and grace, and is a daily dose of inspo.

Relatively fresh on the fashion scene, but already with an impressive 11 000 followers, Shoneze Jayd Ramsammy, does high fashion beautifully. She wears luxury pieces from designer brands such as Gucci, Louis Vuitton and Marni, and has an incredible sneaker collection.


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Meet Ayanda Nhlapo. This TV host, actress, fashion designer, stylist and all-round incredible babe is on a constant fashion rise, and is sharing her journey with us on her Insta feed. With daily outfit goals, Nhlapo is one to watch.

Making waves, internationally and locally, Thick Leeyonce, is a plus size fashion blogger and photographer. She also has her own brand, which sells clothing for bigger girls who don’t want to compromise on their style. Her beautifully displayed IG will inspire you, both in fashion and life.

Self love is so liberating 🙏🏾 #StartsWith loving the body that you’re in. Dress from @woolworths_sa

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