The legendary doll, Barbie, has held many different jobs in the past, from a doctor, an astronaut, a teacher, a model to a housewife. That’s only naming a few. So what is Barbie’s most recent look? A tattoo-clad, pink-haired diva. This new Barbie is the result of Barbie’s collaboration with Simone Legno of the Japanese-inspired lifestyle brand Tokidoki.

The new Barbie is described on Barbie’s website as:

‘Tokidoki® Barbie® doll is always ready for cutting-edge fashion! She pops on a pink miniskirt, logo leggings and black top with signature skull heart and bones, carries a large bag from the brand, then adds bracelets, a belt, and sky-high sparkly silvery shoes! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she’s ready for fun in fashion-forward form!’

Loads of people will definitely have a problem with her new rougher look, but I think it’s great to update her identity every so often. Just as long as she’s not portrayed as a drug-addict or any other seedy profession. It’s great that all identities are embraced.